CALL FOR PAPERS: Manipulation, Persuasion and Discourse



Keywords: manipulation, critical discourse, linguistics, literature, ideology

Verba hispanica dedicates its 2022 issue to the topic of manipulation and the presence in social discourse of all its manifestations, both in analog and digital communication.

We can approach linguistic manipulation from very different perspectives: one of them would be sociological, sociopolitical or mediatic manipulation, understanding it as a punctual, anomalous and unwanted phenomenon that can be exercised from certain positions of power and sociolinguistic domains. Other approaches allow us to consider it as a phenomenon that also underlies the lexical selection criteria itself, what a speaker chooses to name the extralinguistic reality, directing it in one direction or another. From critical discourse analysis studies in both language and cognition, manipulation can be analyzed through the differences between the sociocultural knowledge of a discursive community and the ideologies that certain groups within that community support.

In his famous Lingua Tertii Imperii, Victor Klemperer described how in the twelve years of NSDAP rule, the German language was subjected to a purification process in which hundreds of key terms were manipulated for the social implementation of a totalitarian ideology. However, we know that not only in authoritarian regimes can language (lexicon or any other linguistic elements) be manipulated with commercial, political, social or mediatic goals, including misinformation strategies which aim to confer prestige or discredit. This can trigger significant and abrupt changes in the use of a language by its speaking community, and the sociopolitical discourse of the last decade is proof of this. We live in times of communicative turbulence, of questioning social, political and religious institutions, while technological globalization amplifies the possibilities of communication and the exchange of ideas.

In the context of our contemporary discursive environment, social networks have also emerged as strongholds of global communication that begin at the most local level, building new group identities and generating a discursive exchange with enormous manipulative potential. And additionally: do today’s images, memes, GIFs, NFTs and emoji constitute ideological elements that no longer cohabit and nourish, but rather oppress freedom of speech? Is the visual element still an aesthetic link and, as such, a stimulus of the linguistic? What are the implications of manipulation in this complex multimodal coexistence?

In both literature and linguistics, a conceptual identification can be established between reality and language, since (if we start from metaphor as a cognitive and rhetorical phenomenon that goes beyond what is strictly decorative) anything that can be named or is “speakable” in a language can be considered a metaphor. From this approach, speech and the word also arise as a phenomenon of manipulation.

The possibilities to reflect upon the ineffability of reality (or on its verbal viability) lead us to consider manipulation as omnipresent. We can only aspire to detect and modulate it, but not to suppress or banish it.

On the occasion of the publication of the 30th issue of Verba Hispanica, dedicated to Manipulation, Persuasion and Discourse, we invite you to present your research on the proposed topic, and we are open to all kinds of contributions and approaches (linguistics, literature, didactics, culture, etc.).

Some of the fields of research would include the following:

-Discursive manipulation and power;

-Analysis of critical discourse and social narratives;

-Multimodal and semiotic aspects in the construction of manipulative discourse;

-Journalistic manipulation;

-Conceptual Metaphor Theory;

-Literature, society and manipulation;

-Social media and ideological discourse;


-Historical aspects of linguistic manipulation;

-Neologisms, translation and newspeaks;

-Racism, sexism, homophobia and manipulation;

-Manipulation and myth.

Verba Hispanica is an internationally renowned scientific journal in which original works can be submitted in Spanish, Portuguese, Catalan or Galician. Articles may also be published in English. The main mission of Verba Hispanica is to disseminate and contribute to the academic and professional community with unpublished research of quality and relevance. It has been published annually since 1991.

Both the abstracts and the papers received will be subject to a double blind peer review in order to verify the relevance of the article within the proposed thematic field, that is, Manipulation, Persuasion and Discourse, as well as the scientific rigor of the research. Ultimately, it will be the editorial committee that decides on its publication. Throughout the process, the anonymity of authors and evaluators will be preserved. Finally, the decision will be communicated, indicating the acceptance, rejection or possible modifications of the proposals in order to meet the established requirements.

The journal appears in the following databases: MLA (Modern Languages Association), DOAJ (Directory of Open Access Journals), ERIH PLUS, BL (Bibliographie Linguistique), REDIB, Latindex and Dialnet, among others.

Print ISSN: 0353-9660

Online ISSN: 2350-4250

  • Deadline for abstracts: 15 May 2022
  • Abstracts (150–200 words) must include the title of the article, delimitation of the topic, revision of previous studies, the aim of the research, methodology and 5 keywords
  • Notice of acceptance of abstracts: 31 May 2022
  • Deadline for submissions: 31 July 2022
  • Notice of acceptance of submissions: 15 November 2022
  • Submission guidelines:
  • E-mail address for abstracts and papers:

Publication date: December 2022