Recurrencia e intertextualidad de textos publicitarios

Authors

  • Marietta Calderón Salzburgo, Austria

DOI:

https://doi.org/10.4312/vh.4.1.163-176

Keywords:

Recurrencia e intertextualidad de textos publicitarios

Abstract

En todo análisis pragmático (tanto pragmalingilistico como pragmasemiótico) de textos publicitarios hay que tomar en consideración la situación especifica de su realizaci6n que implica que no constituyen textos sueltos sino que se sitúan dentro de toda la historia de su respectivo género textual y que también al decodificarse se encuentran en medio de otros textos (del mismo género textual o no).

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Published

31.12.1994

How to Cite

Calderón, M. (1994). Recurrencia e intertextualidad de textos publicitarios. Verba Hispanica, 4(1), 163–176. https://doi.org/10.4312/vh.4.1.163-176

Issue

Vol. 4 No. 1 (1994)

Section

Linguistics

License

Copyright (c) 2016 Marietta Calderón

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