Recurrencia e intertextualidad de textos publicitarios
Keywords:Recurrencia e intertextualidad de textos publicitarios
En todo análisis pragmático (tanto pragmalingilistico como pragmasemiótico) de textos publicitarios hay que tomar en consideración la situación especifica de su realizaci6n que implica que no constituyen textos sueltos sino que se sitúan dentro de toda la historia de su respectivo género textual y que también al decodificarse se encuentran en medio de otros textos (del mismo género textual o no).
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Copyright (c) 2016 Marietta Calderón
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