Decisive factors when buying foodstuff in Slovenia

Abstract

In the survey that was performed over internet we were looking for factors that are the most important for buying foodstuff products in central and NW part of Slovenia (Gorenjska region). Sample: 249 individuals. It was discovered that 79% of respondents on their gardens grow mostly fruits and vegetables. Mostly (76%) just organic fertilisers are used that shows high level of conscience towards environment friendly behaviour. As much as 94% of respondents are buying in supermarkets (bigger points of sale), 88% of them have never bought foodstuf over net. Knowing the product, ecological product and Slovenian origin are three important characteristics, where price is supposed not to be a motivator of a buying decision. Respondents prefer to buy ecological products in an ecological store and not to buying them in supermarkets.