Vloga kronične in akutne moči pri javnem sramotenju na spletnih socialnih omrežjih
DOI:
https://doi.org/10.20419/2025.34.607Ključne besede:
javno sramotenje, kultura izključevanja, spletno nasilje, ostrakizem, socialna moč, spletna socialna omrežjaPovzetek
Javno sramotenje na spletnih socialnih omrežjih postaja vse bolj razširjena oblika spletnega trpinčenja, ki ima izrazito negativne in daljnosežne posledice za tarče. Ključna značilnost javnega sramotenja na spletu je neravnovesje moči med tarčo sramotenja in množico, ki sramotenje izvaja. Čeprav so posamezniki v množici lahko posamezno nemočni v primerjavi s tarčo, kot množica nanjo vršijo izjemne pritiske. Sodelovanje v javnem sramotenju je torej priložnost za izkustvo moči ne glede na posameznikovo kronično raven moči. V raziskavi smo preučevali interakcijski učinek med kronično in akutno močjo na sovražnost, naklonjenost javnemu sramotenju in dejansko javno sramotenje. Udeležence (N = 192, uporabniki socialnih omrežij iz Velike Britanije) smo naključno dodelili pogoju visoke oziroma nizke akutne moči ter jim prikazali sporno spletno objavo neznanke, na katero so se lahko odzvali. Rezultati so pokazali, da se kronična moč sama po sebi ni povezovala s sovražnostjo, naklonjenostjo do sramotenja in izključevanja ali s sramotenjem, vendar so se učinki pokazali v interakciji z akutno močjo, ki smo jo eksperimentalno manipulirali. Ko se pogoja kronične in akutne moči nista skladala, so udeleženci poročali o večji sovražnosti, ta pa je napovedovala večjo naklonjenost sramotenju in izključevanju. Učinek je bil izrazitejši pri kronično nemočnih posameznikih. Raziskava kaže na pomembnost razlikovanja med različnimi oblikami socialne moči in prispeva k boljšemu razumevanju doslej empirično neraziskane vloge socialne moči v javnem sramotenju.
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