Artificial Intelligence and the Metaverse
Innovative Didactic Horizons in Museum Communication
DOI:
https://doi.org/10.4312/sm.20.1.131-143Keywords:
artificial intelligence, metaverse, digital museum communication, museum education, virtual realityAbstract
The integration of Artificial Intelligence (AI) and the Metaverse is transforming museum communication. This article analyses the phenomenon through a composite methodological framework, which includes studies on museum communication, VR/AR in cultural heritage, and the impact of immersive technologies on visitors’ perception at a cognitive, emotional, and philosophical level. It also examines specific applications of AI in museums (e.g., cataloguing, personalization, data analysis) and methodologies for designing effective virtual experiences. From a pedagogical perspective, a workshop model based on the “Spatial” open-source platform is presented to illustrate how virtual museums can be created. Through applications such as immersive tours and historical reconstructions, the paper demonstrates how AI and VR represent an educational innovation with considerable potential to democratise access to culture, promoting a more inclusive and participatory museum experience.
Downloads
References
Anderson, E. F., Gutiérrez, R. A., & MacDonald, L. (2023). Museums and the metaverse: Design, engagement and virtual heritage. Routledge.
Benjamin, W. (1936). L’opera d’arte nell’epoca della sua riproducibilità tecnica.
Bolter, J. D., & Grusin, R. (2000). Remediation: Understanding new media. MIT Press.
Cartesio, R. (2002). Meditazioni metafisiche. Testo latino e francese a fronte (L. Urbani Ulivi, A cura di). Bompiani. (Edizione originale pubblicata nel 1641)
Creswell, C., Srinivasan, K., & Walmsley, A. (2022). Prompt engineering for generative AI: A practical guide for creators and educators. AI Education Press.
Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. Harper & Row.
Floridi, L. (2014). The fourth revolution: How the infosphere is reshaping human reality. Oxford University Press.
Gardner, H. (1983). Frames of mind: The theory of multiple intelligences. Basic Books.
Gentile, E. (2024, 5-6 dicembre). Il Metaverso e l’Intelligenza Artificiale nell’innovazione della Comunicazione Museale [Paper presentato al convegno]. Nuovi formati della comunicazione museale, Università di Macerata, Italia.
Merleau-Ponty, M. (2003). Fenomenologia della percezione. Bompiani. (Edizione originale pubblicata nel 1945)
Microsoft. (2019, 16 aprile). What if art could talk? The Met x Microsoft x MIT. Microsoft In Culture. https://news.microsoft.com/inculture/project/what-if-art-could-talk-the-met-x-microsoft-x-mit/
Ministero della Cultura. (2022). Piano Nazionale di Digitalizzazione del patrimonio culturale (PND). Roma: Ministero della Cultura.
Parry, R. (2010). Museums in a digital age. Routledge.
Platone. (1996). La Repubblica (F. Gabrieli, A cura di). Rizzoli (BUR). (Opera originale ca. 380 a.C.)
Slater, M. (2009). Place illusion and plausibility can lead to realistic behaviour in immersive virtual environments. Philosophical Transactions of the Royal Society B: Biological Sciences, 364(1535), p. 3549–3557.
SMK (Statens Museum for Kunst). (n.d.). SMK Open. https://open.smk.dk/
Spatial Systems. (n.d.). Spatial.io. https://www.spatial.io
Tallon, L., & Walker, K. (Eds.). (2008). Digital technologies and the museum experience: Handheld guides and other media. AltaMira Press.
Turing, A. M. (1950). Computing machinery and intelligence. Mind, LIX(236), p. 433–460.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Enzo Gentile
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
